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How to Choose the Best Website Strategy for Your Non-Profit

So, you’re in charge of marketing for your non-profit organization. This means you’re the person everyone’s looking at when asking about the newsletter, advertisements, the awesome facebook group and maybe the most important thing… the website. And it’s all about the numbers. Your superiors want to see more of them. More leads converted to sales, a higher ROI and all within a smaller number; the budget. The pressure is on, to say the least. Add time constraints to the mix and it can be tempting to skimp on your website strategy by going with the lowest cost. This is never a good idea. Basing your decision on price alone usually means you’re sacrificing quality, expertise and service. What good is a website if it’s low-quality? You certainly won’t be attracting any new visitors and isn’t that sort of the point? A website should be looked at as more than an investment…a lot more. It’s an online business solution with limitless growth potential for your non-profit. And choosing the right website strategy is beyond important. If you’re marketing for a non-profit and want to see your numbers skyrocket, there are a few things you should ask yourself today…