You can dramatically improve your marketing efforts by making use of Facebook advertising. Setting up Facebook ads can feel overwhelming at first, but it doesn’t have to be. With the help of Facebook advertising software and Facebook’s Power Editor, you can set up ads and watch how they perform. Our recommendation is to set up one ad at first, for a mere $5 a day, and watch it for a month to see how it does. When set up properly, we find that our clients’ audience reach dramatically grows during this short timeframe. Once you get comfortable setting up and watching ads, you can drive even more growth by automating the process, narrowing down your audience and creating fresh designs to attract your ideal website visitor. The tips below can get you started, but if any of this seems daunting or you just don’t know where to begin, we are here to help! Give us a call and we’ll get you started on the right track.
Selecting the right online marketing tools is only accomplished when you know where your audience can be found online. In other words, creating a Facebook page for your organization does you little good if your target market spends little time on Facebook. Are there benefits to having a Facebook page for your organization? Yes, but it may not be your first priority if you have limited resources and time. The only way to determine the priorities of your action plan is to truly understand the needs of your audience. It’s critical to take a good, close look at your audience members and understand where and how they interact online, along with what they’re looking for. Your audience wants to know that you understand them and the the services and programs you’re providing are what they’re looking for. In order to gain this insight, take the time to research where your visitors are coming from, where you’re losing potential visitors and how long it takes for your audience members to identify with the organization and community.
You can donate to an organization quickly and easily on Facebook now through a system that integrates your Facebook page and posts with your organization’s bank account. The functionality enables 2-tap giving and no longer requires users to leave Facebook to make a donation. Essentially, Facebook uses saved payment information that users have in their Facebook account settings to improve the donation experience. The users are are able to click a Donate Now button on a page or a post, which will take them to a donation window where they can make a contribution that’s immediately paid to the organization. There is great potential in this system because of the ability to possibly pay through other digital payment systems, like Apple Pay and Google Wallet, in the future.
Facebook has released a new set of fundraising tools specifically for non-profits, making it easier for organizations to accept donations and to improve the overall donation experience for your audience. The Fundraising Tools are free to use and now have a Donate Now button available in two places: on the Page Header and on Page Posts, but it’s not able to be added as a Page Post’s Call to Action. This makes it easier for donors to share their donation experience with friends. A receipt is sent to donors, which is branded with your organization’s information. With this update, it’s easier to find and donate to organizations. The funds you raise on Facebook will go directly to your nonprofit. Your organization has full control on how to use the funds to support either a specific cause or a general fund.
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