A consensus-based organization makes decisions by ensuring all management agrees and approves before moving forward. This could be in regards to anything from a company philosophy, event details, or the website you’re building. Think of consensus-based as a “big tent” that includes a large group of employees coming from diverse backgrounds. Or it may be that your organization is part of a larger umbrella organization. Regardless, a consensus-based organization, like these, strives for collaboration, democratic leadership, and agreement among its team members. This type of organization is focused on its mission and places responsibility on its employees and lay leaders to amplify its message. The mission is where all aspects of marketing return. Along the way, we ask, “does this reflect our mission?”
You can dramatically improve your marketing efforts by making use of Facebook advertising. Setting up Facebook ads can feel overwhelming at first, but it doesn’t have to be. With the help of Facebook advertising software and Facebook’s Power Editor, you can set up ads and watch how they perform. Our recommendation is to set up one ad at first, for a mere $5 a day, and watch it for a month to see how it does. When set up properly, we find that our clients’ audience reach dramatically grows during this short timeframe. Once you get comfortable setting up and watching ads, you can drive even more growth by automating the process, narrowing down your audience and creating fresh designs to attract your ideal website visitor. The tips below can get you started, but if any of this seems daunting or you just don’t know where to begin, we are here to help! Give us a call and we’ll get you started on the right track.
Are you a manager? Are you in charge of a delegating tasks or a subset of an organization? To be a good manager, leadership skills are a must. You must hone specific characteristics, qualities and traits in order to inspire and empower others, especially people on your team and in your community. One’s image does not make a leader. Leadership is not an image, it’s a quality. Specific qualities are paramount for any leader. For example, a person can be a manager, but not necessarily a leader. However, to be an effective manager, your leadership skills need to shine. Inner strength and caring about one’s team and their efforts encourages positivity and motivation for their employees.
When many people think about their local synagogue or Jewish community center, one of the first things that comes to mind is its membership. And there’s a good reason why; in order to create a local hub for community and tradition, membership is vital. Plus, the benefits are manifold. As we create membership campaigns for synagogues and Jewish community centers, we are inspired each and every time by the generosity and sense of responsibility of our people.The desire to continue this sense of community from generation to generation, or L’dor v’dor, is not only a benefit of membership, but it’s also what drives this sense of responsibility. Some of the numerous volunteer efforts put forth by the Jewish community centers and synagogues include anything from volunteering on Thanksgiving to rallying for human rights. These communities are coming together to do such good things in the world! Together, they demonstrate tikkun olam. By bringing people of all ages in close proximity, they can interact and experience Jewish life together. They can connect with individuals of different backgrounds, denominations and interests. And they can see that despite these differences, there are values and traditions they share.
Let’s face it, at the rapid rate of technological advancements, any website (no matter how awesome or how much money is spent on it) is going to become outdated. New programs are introduced, best practices are modified and Google’s ever-changing algorithm raises the stakes on a regular basis; all making it increasingly important to have a fresh website. Not only a good idea, it’s necessary.
With over 3.5 billion online users, having a website is an absolute must for any business or group looking to stay competitive and gain new customers. In order to build trust and brand awareness, your clients need to be able to find you online. But it’s not as simple as setting up a website and walking away; a successful website requires a significant amount of time and resources to keep them performing well. They need updates, tweaks, and occasionally they need total makeovers and a website rebuild.
These can be difficult to keep up with, so if you’re not sure whether it’s time to rebuild your site, here are some tips to help get you on the right track.
So, you’re in charge of marketing for your non-profit organization. This means you’re the person everyone’s looking at when asking about the newsletter, advertisements, the awesome facebook group and maybe the most important thing… the website. And it’s all about the numbers. Your superiors want to see more of them. More leads converted to sales, a higher ROI and all within a smaller number; the budget. The pressure is on, to say the least. Add time constraints to the mix and it can be tempting to skimp on your website strategy by going with the lowest cost. This is never a good idea. Basing your decision on price alone usually means you’re sacrificing quality, expertise and service. What good is a website if it’s low-quality? You certainly won’t be attracting any new visitors and isn’t that sort of the point? A website should be looked at as more than an investment…a lot more. It’s an online business solution with limitless growth potential for your non-profit. And choosing the right website strategy is beyond important. If you’re marketing for a non-profit and want to see your numbers skyrocket, there are a few things you should ask yourself today…
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