You can dramatically improve your marketing efforts by making use of Facebook advertising. Setting up Facebook ads can feel overwhelming at first, but it doesn’t have to be. With the help of Facebook advertising software and Facebook’s Power Editor, you can set up ads and watch how they perform. Our recommendation is to set up one ad at first, for a mere $5 a day, and watch it for a month to see how it does. When set up properly, we find that our clients’ audience reach dramatically grows during this short timeframe. Once you get comfortable setting up and watching ads, you can drive even more growth by automating the process, narrowing down your audience and creating fresh designs to attract your ideal website visitor. The tips below can get you started, but if any of this seems daunting or you just don’t know where to begin, we are here to help! Give us a call and we’ll get you started on the right track.
Are you a manager? Are you in charge of a delegating tasks or a subset of an organization? To be a good manager, leadership skills are a must. You must hone specific characteristics, qualities and traits in order to inspire and empower others, especially people on your team and in your community. One’s image does not make a leader. Leadership is not an image, it’s a quality. Specific qualities are paramount for any leader. For example, a person can be a manager, but not necessarily a leader. However, to be an effective manager, your leadership skills need to shine. Inner strength and caring about one’s team and their efforts encourages positivity and motivation for their employees.
Selecting the right online marketing tools is only accomplished when you know where your audience can be found online. In other words, creating a Facebook page for your organization does you little good if your target market spends little time on Facebook. Are there benefits to having a Facebook page for your organization? Yes, but it may not be your first priority if you have limited resources and time. The only way to determine the priorities of your action plan is to truly understand the needs of your audience. It’s critical to take a good, close look at your audience members and understand where and how they interact online, along with what they’re looking for. Your audience wants to know that you understand them and the the services and programs you’re providing are what they’re looking for. In order to gain this insight, take the time to research where your visitors are coming from, where you’re losing potential visitors and how long it takes for your audience members to identify with the organization and community.
When many people think about their local synagogue or Jewish community center, one of the first things that comes to mind is its membership. And there’s a good reason why; in order to create a local hub for community and tradition, membership is vital. Plus, the benefits are manifold. As we create membership campaigns for synagogues and Jewish community centers, we are inspired each and every time by the generosity and sense of responsibility of our people.The desire to continue this sense of community from generation to generation, or L’dor v’dor, is not only a benefit of membership, but it’s also what drives this sense of responsibility. Some of the numerous volunteer efforts put forth by the Jewish community centers and synagogues include anything from volunteering on Thanksgiving to rallying for human rights. These communities are coming together to do such good things in the world! Together, they demonstrate tikkun olam. By bringing people of all ages in close proximity, they can interact and experience Jewish life together. They can connect with individuals of different backgrounds, denominations and interests. And they can see that despite these differences, there are values and traditions they share.
In Yiddish, there is a term for this: Hamish. It’s an adjective that means cozy and warm. Make your website hamish. When visitors are relaxed, they’re more open to hear what you have to say. They feel as though they know you and vice versa. Encourage your users to keep coming around and to bring their friends along. There are many ways to do this, but our favorite way is to create an ongoing dialogue with visitors. Through marketing and connecting with your ideal users, you can build your mailing list. You can also provide entry points on your website to join the list. Through this list, you can promote your news, events and the overall message of your organization.
Let’s face it, at the rapid rate of technological advancements, any website (no matter how awesome or how much money is spent on it) is going to become outdated. New programs are introduced, best practices are modified and Google’s ever-changing algorithm raises the stakes on a regular basis; all making it increasingly important to have a fresh website. Not only a good idea, it’s necessary.
With over 3.5 billion online users, having a website is an absolute must for any business or group looking to stay competitive and gain new customers. In order to build trust and brand awareness, your clients need to be able to find you online. But it’s not as simple as setting up a website and walking away; a successful website requires a significant amount of time and resources to keep them performing well. They need updates, tweaks, and occasionally they need total makeovers and a website rebuild.
These can be difficult to keep up with, so if you’re not sure whether it’s time to rebuild your site, here are some tips to help get you on the right track.
My Jewish Connection
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