When you’re designing your website and, in particular, setting up its structure, decide what your ultimate goals are and what’s most important for your organization. Many organizations will say that it’s a combination of creating a user experience that resonates with its community and also building brand awareness. This means that people who are not yet involved with the organization can search for the organization and find out how they can become involved. Through these efforts, the organization can not only appeal to its current community, but also grow. We strive to create a memorable and exciting user experience that is easy to navigate and understand. We enjoy creating websites and the best part about designing one is getting to be creative with a customized solution, rather than following templates. Our clients thrive from our paying personal attention to their needs. We focus on the design and development of your website, or how it looks and flows. During development, it’s necessary to build in SEO best practices so your potential audience can find you and your current audience can quickly search for and find what they need. During development, we set up Google Analytics, SEO-friendly URLs, keywords and more. We also provide the tools you need to track your data and adjust your marketing based on what’s working and what’s not. Google Analytics can be quite a lot to digest, but we help you out.
In Yiddish, there is a term for this: Hamish. It’s an adjective that means cozy and warm. Make your website hamish. When visitors are relaxed, they’re more open to hear what you have to say. They feel as though they know you and vice versa. Encourage your users to keep coming around and to bring their friends along. There are many ways to do this, but our favorite way is to create an ongoing dialogue with visitors. Through marketing and connecting with your ideal users, you can build your mailing list. You can also provide entry points on your website to join the list. Through this list, you can promote your news, events and the overall message of your organization.
My Jewish Connection
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