We’re Here to Help Get You Started
You can dramatically improve your marketing efforts by making use of Facebook advertising. Setting up Facebook ads can feel overwhelming at first, but it doesn’t have to be. With the help of Facebook advertising software and Facebook’s Power Editor, you can set up ads and watch how they perform. Our recommendation is to set up one ad at first, for a mere $5 a day, and watch it for a month to see how it does. When set up properly, we find that our clients’ audience reach dramatically grows during this short timeframe.
Once you get comfortable setting up and watching ads, you can drive even more growth by automating the process, narrowing down your audience and creating fresh designs to attract your ideal website visitor. The tips below can get you started, but if any of this seems daunting or you just don’t know where to begin, we are here to help! Give us a call and we’ll get you started on the right track.
Do Market Research
Defining and refining who your audience is and what your target market’s habits are tends to be the hardest part of setting up a successful Facebook advertising campaign. We study website analytics and Facebook behavior to learn, in detail, what your audience is looking for. This information helps us to create ads with precise content.
We take a look at the following:
- What types of devices your audience is using
- Their location
- What they’re interested in
- Demographic information
- What types of interactions they’re having on Facebook.
We’ll be able to create segments based on the type of posts, pages and groups your target market is engaging with.
Set Up Custom Segments
Think of your audience members in terms of how they can be segmented. We recommend setting up 10 custom audience segments based on the market research and insights gathered.
Test 10 Different Audiences
In order to see what your audience members respond to best, we conduct A/B testing with the different segments and determine what your segments respond to best.
Part of the excitement behind Facebook advertising is watching audience reactions and conversion rates. In order to really know how your ads are performing, we recommend keeping track of the response rates and analytical information. What a great feeling it is to see your ads take off!
Create a Conversion Pixel
When your ads are driving traffic to your website, including a pixel on your landing page will tell Facebook not to target the visitor anymore once a conversion takes place. For instance, if a website visitor subscribed to your newsletter or made a donation, they won’t see that ad again. The event that determines a conversion would be defined in your ad campaign.
Interested in building community and engagement on Facebook?
Check out our FREE Facebook Fundraising Tools mini-course.